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EconPulse

Local economy signal dashboard

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PLACEThriving

Marshall, MO

Thriving overall. Population is the clearest support signal, while gdp / output needs the most attention. Housing reads as affordable for a median-income household.

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Overall score71out of 100
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49
68
88
77
87

Population

13,739

Data freshness

Unknown

GDP / Output

+1.5% YoY

49

$1.3B

Output changed +1.5% in 2024.

Vintage date unknown

State growth4.6%
U.S. growth5.3%

Jobs

Unemployment rate

68

3.9%

Unemployment is 3.9% for June 2026.

Vintage date unknown

State avg4.0%
U.S. avg5.2%

Population

+6.3% 5-year

88

13,739

Population moved +6.3% over the latest ACS window.

Vintage date unknown

State population6,191,814
U.S. population334,922,499

Housing

Rent share of income

77

16.8%

Median rent consumes 16.8% of median household income: Affordable.

Vintage date unknown

State rent$1.0K
U.S. rent$1.4K
HUD_API_TOKEN missing; ACS median gross rent is used as the housing affordability fallback.

Federal Funds

$6.5K per resident

87

$152.8M

$152.8M in federal obligations flowed here in FY2025.

Vintage date unknown

State total$93.8B
U.S. total$5.3T

Population and output

Trend Snapshot

Reported share

Industry Breakdown

FY2025

Federal Money

Federal obligations

$152.8M

$6.5K per resident in reported federal flow.

Top agencies

Dollars
1. Social Security Administration$109.2M
2. Department of Veterans Affairs$12.4M
3. Department of Agriculture$12.3M

Top recipients

Dollars
1. REDACTED DUE TO PII$10.8M
2. MISSOURI VALLEY COMMUNITY ACTN$8.1M
3. MISSOURI VALLEY COLLEGE$4.7M

Affordable

Housing Affordability

16.8%

of median income

1BR estimate$624
2BR estimate$822
Median income$54,437
Median home value$147,900

ACS context

Quick Facts

Population

13,739

Median age

30.9

Bachelor's degree+

25.4%

Poverty rate

17.1%

Labor force participation

60.0%

Prime rate

6.8%

CPI YoY

+3.2%

U.S. GDP YoY

+6.5%

Sources and warnings

Data Provenance

Census ACS 5-year

2024

BLS LAUS / CPS

June 2026

BEA regional CAGDP1

2024

USAspending

FY2025

FRED

2026-07-30

HUD Fair Market Rent

Latest available

Data notes
  • HUD_API_TOKEN missing; ACS median gross rent is used as the housing affordability fallback.

5-year compound growth

Historical Trends

Population CAGR

+1.2%

GDP CAGR

+6.4%

Federal flow

5 years

Population (5 years)
202012,920
202113,431
202213,687
202313,699
202413,739
GDP (5 years)
2020$954.5M
2021$1.1B
2022$1.2B
2023$1.3B
2024$1.3B

2-year linear forecast

Predictive Outlook

Population forecast

202413,739
202514,067 *
202614,258 *

R² = 76.8% · * projected

GDP forecast

2024$1.3B
2025$1.4B *
2026$1.5B *

R² = 94.8% · * projected

Linear regression over available historical data. Projections are estimates based on past trends and do not account for policy changes, economic shocks, or other external factors.

housing affordability breakdown

Cost of Living

Median household income$54,437/yr
Median rent$761/mo
Rent share of income16.8%
Est. mortgage (30yr, 6.5%)$8,974/yr
Mortgage share of income16.5%

Rent data from Census ACS 5-year. Mortgage estimate assumes 20% down, 6.5% APR, 30-year fixed.

employment snapshot

Job Market

Unemployment rate3.9%
State avg4.0%
U.S. avg5.2%
Labor force participation60.0%
Poverty rate17.1%

Data from BLS LAUS / CPS. June 2026.

valuation snapshot

Real Estate

Median home value$147,900
Median monthly rent$761
Price-to-rent ratio16.2x

Moderate price-to-rent ratio — buying and renting are roughly balanced in this market.

composite score

Investment Climate

Investment climateStrong
Composite score67/100
Economic growth49/100
Labor market68/100
Population momentum88/100
Overall stability71/100

Composite score weighs economic growth, labor market health, population momentum, and overall stability. Not financial advice.

Location Context

Marshall city, Missouri

City/Town

Part of

Marshall, MO

Nearby locations

Malta Bend, MOMount Leonard, MOSlater, MONelson, MOGilliam, MO