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EconPulse

Local economy signal dashboard

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PLACEThriving

Norman, OK

Thriving overall. Federal Funds is the clearest support signal, while gdp / output needs the most attention. Housing reads as affordable for a median-income household.

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Overall score70out of 100
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57
65
77
73
93

Population

129,672

Data freshness

Unknown

GDP / Output

+2.5% YoY

57

$12.5B

Output changed +2.5% in 2024.

Vintage date unknown

State growth3.0%
U.S. growth5.3%

Jobs

Unemployment rate

65

4.1%

Unemployment is 4.1% for June 2026.

Vintage date unknown

State avg5.0%
U.S. avg5.2%

Population

+4.5% 5-year

77

129,672

Population moved +4.5% over the latest ACS window.

Vintage date unknown

State population4,028,634
U.S. population334,922,499

Housing

Rent share of income

73

19.3%

Median rent consumes 19.3% of median household income: Affordable.

Vintage date unknown

State rent$1.0K
U.S. rent$1.4K
HUD_API_TOKEN missing; ACS median gross rent is used as the housing affordability fallback.

Federal Funds

$7.2K per resident

93

$2.1B

$2.1B in federal obligations flowed here in FY2025.

Vintage date unknown

State total$50.2B
U.S. total$5.3T

Population and output

Trend Snapshot

Reported share

Industry Breakdown

FY2025

Federal Money

Federal obligations

$2.1B

$7.2K per resident in reported federal flow.

Top agencies

Dollars
1. Social Security Administration$1.3B
2. Department of Veterans Affairs$394.8M
3. Department of Education$79.7M

Top recipients

Dollars
1. UNIVERSITY OF OKLAHOMA$217.5M
2. DEPARTMENT OF VETERANS AFFAIRS OKLAHOMA$34.1M
3. CHICKASAW AEROSPACE, LLC$24.9M

Affordable

Housing Affordability

19.3%

of median income

1BR estimate$894
2BR estimate$1,177
Median income$67,704
Median home value$250,100

ACS context

Quick Facts

Population

129,672

Median age

32.5

Bachelor's degree+

45.9%

Poverty rate

16.8%

Labor force participation

63.5%

Prime rate

6.8%

CPI YoY

+3.2%

U.S. GDP YoY

+6.5%

Sources and warnings

Data Provenance

Census ACS 5-year

2024

BLS LAUS / CPS

June 2026

BEA regional CAGDP1

2024

USAspending

FY2025

FRED

2026-07-31

HUD Fair Market Rent

Latest available

Data notes
  • HUD_API_TOKEN missing; ACS median gross rent is used as the housing affordability fallback.

5-year compound growth

Historical Trends

Population CAGR

+0.9%

GDP CAGR

+5.9%

Federal flow

5 years

Population (5 years)
2020124,086
2021125,745
2022127,701
2023128,714
2024129,672
GDP (5 years)
2020$9.4B
2021$10.2B
2022$11.2B
2023$12.1B
2024$12.5B

2-year linear forecast

Predictive Outlook

Population forecast

2024129,672
2025131,426 *
2026132,840 *

R² = 97.7% · * projected

GDP forecast

2024$12.5B
2025$13.5B *
2026$14.3B *

R² = 97.8% · * projected

Linear regression over available historical data. Projections are estimates based on past trends and do not account for policy changes, economic shocks, or other external factors.

housing affordability breakdown

Cost of Living

Median household income$67,704/yr
Median rent$1,090/mo
Rent share of income19.3%
Est. mortgage (30yr, 6.5%)$15,176/yr
Mortgage share of income22.4%

Rent data from Census ACS 5-year. Mortgage estimate assumes 20% down, 6.5% APR, 30-year fixed.

employment snapshot

Job Market

Unemployment rate4.1%
State avg5.0%
U.S. avg5.2%
Labor force participation63.5%
Poverty rate16.8%

Data from BLS LAUS / CPS. June 2026.

valuation snapshot

Real Estate

Median home value$250,100
Median monthly rent$1,090
Price-to-rent ratio19.1x

Moderate price-to-rent ratio — buying and renting are roughly balanced in this market.

composite score

Investment Climate

Investment climateModerate
Composite score66/100
Economic growth57/100
Labor market65/100
Population momentum77/100
Overall stability70/100

Composite score weighs economic growth, labor market health, population momentum, and overall stability. Not financial advice.

Location Context

Norman city, Oklahoma

City/Town

Part of

Oklahoma City, OK

Nearby locations

Noble, OKMoore, OKSlaughterville, OKGoldsby, OKEtowah, OK