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EconPulse

Local economy signal dashboard

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PLACEThriving

Viroqua, WI

Thriving overall. Federal Funds is the clearest support signal, while population needs the most attention. Housing reads as affordable for a median-income household.

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Overall score73out of 100
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59
80
50
80
93

Population

4,471

Data freshness

Unknown

GDP / Output

+2.9% YoY

59

$1.5B

Output changed +2.9% in 2024.

Vintage date unknown

State growth5.0%
U.S. growth5.3%

Jobs

Unemployment rate

80

3.1%

Unemployment is 3.1% for June 2026.

Vintage date unknown

State avg3.2%
U.S. avg5.2%

Population

-0.0% 5-year

50

4,471

Population moved -0.0% over the latest ACS window.

Vintage date unknown

State population5,914,872
U.S. population334,922,499

Housing

Rent share of income

80

14.5%

Median rent consumes 14.5% of median household income: Affordable.

Vintage date unknown

State rent$1.1K
U.S. rent$1.4K
HUD_API_TOKEN missing; ACS median gross rent is used as the housing affordability fallback.

Federal Funds

$7.2K per resident

93

$222.0M

$222.0M in federal obligations flowed here in FY2025.

Vintage date unknown

State total$113.0B
U.S. total$5.3T

Population and output

Trend Snapshot

Reported share

Industry Breakdown

FY2025

Federal Money

Federal obligations

$222.0M

$7.2K per resident in reported federal flow.

Top agencies

Dollars
1. Social Security Administration$177.0M
2. Department of Veterans Affairs$17.5M
3. Department of Transportation$15.9M

Top recipients

Dollars
1. WISCONSIN DEPARTMENT OF TRANSPORTATION$15.9M
2. REDACTED DUE TO PII$5.4M
3. COULEECAP, INC.$751.9K

Affordable

Housing Affordability

14.5%

of median income

1BR estimate$668
2BR estimate$880
Median income$67,438
Median home value$209,900

ACS context

Quick Facts

Population

4,471

Median age

46.4

Bachelor's degree+

31.3%

Poverty rate

7.7%

Labor force participation

66.7%

Prime rate

6.8%

CPI YoY

+3.2%

U.S. GDP YoY

+6.5%

Sources and warnings

Data Provenance

Census ACS 5-year

2024

BLS LAUS / CPS

June 2026

BEA regional CAGDP1

2024

USAspending

FY2025

FRED

2026-07-30

HUD Fair Market Rent

Latest available

Data notes
  • HUD_API_TOKEN missing; ACS median gross rent is used as the housing affordability fallback.

5-year compound growth

Historical Trends

Population CAGR

-0.0%

GDP CAGR

+5.2%

Federal flow

5 years

Population (5 years)
20204,472
20214,429
20224,493
20234,469
20244,471
GDP (5 years)
2020$1.2B
2021$1.3B
2022$1.4B
2023$1.5B
2024$1.5B

2-year linear forecast

Predictive Outlook

Population forecast

20244,471
20254,478 *
20264,482 *

R² = 6.7% · * projected

GDP forecast

2024$1.5B
2025$1.6B *
2026$1.7B *

R² = 97.8% · * projected

Linear regression over available historical data. Projections are estimates based on past trends and do not account for policy changes, economic shocks, or other external factors.

housing affordability breakdown

Cost of Living

Median household income$67,438/yr
Median rent$815/mo
Rent share of income14.5%
Est. mortgage (30yr, 6.5%)$12,736/yr
Mortgage share of income18.9%

Rent data from Census ACS 5-year. Mortgage estimate assumes 20% down, 6.5% APR, 30-year fixed.

employment snapshot

Job Market

Unemployment rate3.1%
State avg3.2%
U.S. avg5.2%
Labor force participation66.7%
Poverty rate7.7%

Data from BLS LAUS / CPS. June 2026.

valuation snapshot

Real Estate

Median home value$209,900
Median monthly rent$815
Price-to-rent ratio21.5x

High price-to-rent ratio — renting may be more economical than buying in this market.

composite score

Investment Climate

Investment climateModerate
Composite score66/100
Economic growth59/100
Labor market80/100
Population momentum50/100
Overall stability73/100

Composite score weighs economic growth, labor market health, population momentum, and overall stability. Not financial advice.

Location Context

Viroqua city, Wisconsin

City/Town

Part of

La Crosse-Onalaska, WI-MN

Nearby locations

Westby, WIReadstown, WIViola, WICoon Valley, WILa Farge, WI