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EconPulse

Local economy signal dashboard

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PLACEThriving

Willow Oak, FL

Thriving overall. Federal Funds is the clearest support signal, while jobs needs the most attention. Housing reads as affordable for a median-income household.

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Overall score72out of 100
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82
57
74
71
95

Population

7,454

Data freshness

Unknown

GDP / Output

+6.1% YoY

82

$44.3B

Output changed +6.1% in 2024.

Vintage date unknown

State growth6.3%
U.S. growth5.3%

Jobs

Unemployment rate

57

4.6%

Unemployment is 4.6% for Latest available.

Vintage date unknown

State avg4.8%
U.S. avg5.2%

Population

+4.0% 5-year

74

7,454

Population moved +4.0% over the latest ACS window.

Vintage date unknown

State population22,416,077
U.S. population334,922,499

Housing

Rent share of income

71

20.4%

Median rent consumes 20.4% of median household income: Affordable.

Vintage date unknown

State rent$1.7K
U.S. rent$1.4K
HUD_API_TOKEN missing; ACS median gross rent is used as the housing affordability fallback.

Federal Funds

$7.5K per resident

95

$5.4B

$5.4B in federal obligations flowed here in FY2025.

Vintage date unknown

State total$325.0B
U.S. total$5.3T

Population and output

Trend Snapshot

Reported share

Industry Breakdown

FY2025

Federal Money

Federal obligations

$5.4B

$7.5K per resident in reported federal flow.

Top agencies

Dollars
1. Social Security Administration$4.4B
2. Department of Veterans Affairs$668.6M
3. Department of Transportation$72.1M

Top recipients

Dollars
1. STATE OF FLORIDA DEPARTMENT OF TRANSPORTATION$62.2M
2. TAMPA ELECTRIC COMPANY$55.8M
3. REDACTED DUE TO PII$32.8M

Affordable

Housing Affordability

20.4%

of median income

1BR estimate$916
2BR estimate$1,206
Median income$65,688
Median home value$276,300

ACS context

Quick Facts

Population

7,454

Median age

29.1

Bachelor's degree+

13.4%

Poverty rate

24.7%

Labor force participation

68.9%

Prime rate

6.8%

CPI YoY

+3.2%

U.S. GDP YoY

+6.5%

Sources and warnings

Data Provenance

Census ACS 5-year

2024

BLS LAUS / CPS

Latest available

BEA regional CAGDP1

2024

USAspending

FY2025

FRED

2026-07-31

HUD Fair Market Rent

Latest available

Data notes
  • HUD_API_TOKEN missing; ACS median gross rent is used as the housing affordability fallback.

5-year compound growth

Historical Trends

Population CAGR

+0.8%

GDP CAGR

+8.0%

Federal flow

5 years

Population (5 years)
20207,168
20216,610
20226,885
20237,299
20247,454
GDP (5 years)
2020$30.1B
2021$34.1B
2022$38.5B
2023$41.8B
2024$44.3B

2-year linear forecast

Predictive Outlook

Population forecast

20247,454
20257,462 *
20267,588 *

R² = 35.0% · * projected

GDP forecast

2024$44.3B
2025$48.6B *
2026$52.2B *

R² = 98.9% · * projected

Linear regression over available historical data. Projections are estimates based on past trends and do not account for policy changes, economic shocks, or other external factors.

housing affordability breakdown

Cost of Living

Median household income$65,688/yr
Median rent$1,117/mo
Rent share of income20.4%
Est. mortgage (30yr, 6.5%)$16,765/yr
Mortgage share of income25.5%

Rent data from Census ACS 5-year. Mortgage estimate assumes 20% down, 6.5% APR, 30-year fixed.

employment snapshot

Job Market

Unemployment rate4.6%
State avg4.8%
U.S. avg5.2%
Labor force participation68.9%
Poverty rate24.7%

Data from BLS LAUS / CPS. Latest available.

valuation snapshot

Real Estate

Median home value$276,300
Median monthly rent$1,117
Price-to-rent ratio20.6x

High price-to-rent ratio — renting may be more economical than buying in this market.

composite score

Investment Climate

Investment climateStrong
Composite score72/100
Economic growth82/100
Labor market57/100
Population momentum74/100
Overall stability72/100

Composite score weighs economic growth, labor market health, population momentum, and overall stability. Not financial advice.

Location Context

Willow Oak CDP, Florida

City/Town

Part of

Lakeland-Winter Haven, FL

Nearby locations

Fuller Heights, FLMulberry, FLMedulla, FLLakeland Highlands, FLPlant City, FL